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Section II. Exporter business tips; services; food regulation 6





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USDA Foreign Agricultural Service

GAIN Report


Template Version 2.09


Global Agriculture Information Network

Required Report - Public distribution

Date: 3/3/2009

GAIN Report Number: CA9012

CA9012

Canada

Exporter Guide

Canada

2008


Approved by:

Robin Tilsworth

U.S. Embassy

Prepared by:

George Myles and Joyce Gagnon





Report Highlights:

This report replaces GAIN report CA8084. It updates/revises some sections in the Exporter Guide 2008 published in December 2008. The Exporter Guide is a practical guide for U.S. food exporters in the Canadian market; includes updates to the organic food section, market sector reports, consumer trends, and best prospects for U.S. consumer-oriented agricultural products in the Canadian market.e




Includes PSD Changes: No

Includes Trade Matrix: No

Annual Report

Ottawa [CA1]

[CA]

Table of Contents

^ SECTION I. MARKET OVERVIEW 4

Consumer Trends in Retail Food 5

SECTION II. EXPORTER BUSINESS TIPS; SERVICES; FOOD REGULATION 6

Export Services for U.S. Food and Agricultural Exporters 6

Business Customs Import Procedures 8

Customs Brokers 8

The Commercial Import Process 9

Import Service Centers 9

http://www.inspection.gc.ca/english/imp/importe.shtml 9

Non Resident Importers 9

Food Brokers 9

Food Regulation 10

Labeling Requirements 10

The Guide to Food Labeling and Advertising in Canada 10

Label Review 10

Labeling of Shipping Containers 13

Nutrition Labeling 13

Tariffs and Tariff Rate Quotas (TRQs) 14

Packaging and Container Regulations 15

Food Additive Regulations 15

Pesticide and other Contaminants 16

Other Regulations and Requirements 16

Inspection and Registration Fees 16

Container Sizes: Processed Meats 16

Requirements for Fresh Meats 17

Requirements for Fresh Fruits and Vegetables 17

Processed Horticultural Products 18

Other Specific Standards 18

Fish and Seafood 18

http://www.inspection.gc.ca/english/fssa/labeti/guide/tab15e.shtml 18

Novel Foods (Genetically Modified Foods) 18

Wine, Beer and Other Alcoholic Beverages 19

Organic Foods 20

Kosher Foods 20

Pet Food Labeling
21

Livestock Feeds 22

Labeling Claims 22

Meat Labeling Claims 22

Diet-Related Health Claims 23

Food Allergens 24

Sample Products 24

Test Marketing: Processed Food Products 24

Temporary Marketing Authorization Letter (TMAL) 25

Interim Marketing Authorization 26

Copyright and/or Trademark Laws 27

^ SECTION III. MARKET SECTOR STRUCTURE AND TRENDS 28

Market Sector Reports 28

SECTION IV. BEST HIGH-VALUE PRODUCT PROSPECTS 29

SECTION V. ROAD MAP FOR MARKET ENTRY 31

SECTION VI. QUESTIONS AND ANSWERS 32

SECTION VII. CONTACTS 34

^ APPENDIX I. SUMMARY OF USEFUL WEBSITES 34

APPENDIX II. STATISTICS 35

Table A. Key Trade and Demographic Information 35

Table B. Consumer Food & Edible Fishery Product Imports 36

Table C. Top 15 Suppliers of Consumer Foods & Edible Fishery Products 36



^

SECTION I. MARKET OVERVIEW


Canada is the No. 1 market for U.S. agricultural exports. In FY2008 US agricultural exports to Canada reached a record $16.2 billion. U.S. agricultural exports to Canada accounted for 14% of total U.S. food and agricultural product exports of $115.4 billion. Consumer-oriented agricultural products accounted for 74% of total U.S. food and agricultural product sales to Canada in FY2008, with fresh and processed fruits and vegetables, snack foods, breakfast cereals, processed horticultural products, and red meat products as the category leaders. American products accounted for more than 60% of total Canadian agricultural imports in 2007.


During FY2008, a number of consumer oriented agricultural categories posted record sales to Canada. The top 5 categories are fresh vegetables ($1.5 billion), fresh fruit ($1.4 billion), snack foods ($1.3 million), red meat ($1.1 billion), and fresh vegetables ($923 million) and breakfast cereals ($488 million). Combined items in these categories accounted for more than half of total U.S. exports consumer-oriented agricultural products to Canada.


Canada is also an important market for U.S. fish and forestry exports. Canada is the No. 2 market for U.S. fish and seafood exports and sales during FY2008 reached $763 million. Despite being a major producer and world exporter of forest products, Canadian imports of U.S. forest products reached $2.4 billion in FY2008. Combined, total U.S. farm, fish and forestry product exports to Canada reached a record $19.4 billion during FY2008, $3.2 billion more than to Mexico, the next largest market destination. Total bilateral agricultural trade between the U.S. and Canada reached $34.1 billion in FY2008, more than $90 million per day. Two-way truck traffic alone exceeds 7,000 trucks per day. That’s an average of almost one truck, every-other-minute, 24 hours a day. The United States and Canada have the world's largest bilateral trading relationship. During FY2008, two-way merchandise trade reached $616 billion.


^ Canadian Market Overview Summary

Advantages

Challenges

Proximity

Similar lifestyles and consumption trends

Wide exposure to American culture

Frequent business and personal trips to U.S.

Duty free tariff treatment for most products under NAFTA

Ease of entry for business travel

High U.S. brand awareness

High U.S. quality and safety perceptions

Similar food shopping patterns

Tariff rate quotas for certain products

Differences in standard package sizes

Differences in chemical residue tolerances

Differences in nutrition labeling

Bilingual (English & French) labeling



Under the tariff elimination provisions of the North American Free Trade Agreement (NAFTA), the majority of U.S. agricultural products have entered Canada duty-free since January 1, 1998. On December 4, 1998 the United States and Canada signed a Record of Understanding, an agreement to further open Canadian markets to U.S. farm and ranch products. Tangible benefits of the agreement have accrued to the U.S. agricultural industry.


Trade with Canada is facilitated by proximity, common culture, language, similar lifestyle pursuits, and the ease of travel among citizens for business or pleasure. Many American products have gained an increased competitive edge over goods from other countries as the result of the FTA/NAFTA. Canada’s grocery product and food service trades have been quick to seize opportunities under FTA/NAFTA, which permit them to expand their geographical sourcing area to include the United States. Declining import duties under the trade agreements and an easing of Canadian packaging requirements for processed horticultural products for the food service market have resulted in significant gains in the Canadian market for U.S. consumer-ready foods and food service foods. However similar the United States and Canada are, there are differences that exporters need to become aware. Understanding the nuances of a marketplace is critical to a successful launch of a product in any foreign market.

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